Infographic about what Works for Social Sharing in B2B and B2C

Sharing your content and getting optimal results is a science. This Infographic, presented by content marketing platform Compendium, started with the information of 200 companies’ social sharing statistics, comparing the differences between B2B companies and B2C companies.

What Works for Social Sharing - Infographic

Compendium – The Content Marketing Platform

What’s your opinion about this infographic? Does your experience confirm this information? I would like to see some other points of view.

Video interview with Lisa Stone, CEO of BlogHer

Lisa Stone created a company with two other co-founders, with different and complementary skills, and she’s the CEO of BlogHer, a well-known blog network with a reach of 39 million women, addressing themes such as social media, health, entertainment, family and sport in the feminine perspective. Lisa shares some advice about creating and managing a successful business with co-founders in real collaboration.


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How to be more productive at work?

The Productivity Series was created by SimplyBusiness and those interactive graphs help us rethink about some of the most time consuming projects and assignments that we have these days. About collaboration, workload, meetings, email and travel.



Click image to open interactive version (via Simply Business).



Click image to open interactive version (via Simply Business).


Click image to open interactive version (via Simply Business).


Click image to open interactive version (via Simply Business).


Click image to open interactive version (via Simply Business).

Just another marketing blog?

Why does a Portuguese marketing professional start a blog in English that doesn’t mean to be a mere translation of the original version? What possible novelty can she bring to the English language universe, crowded with experts all over the world? Well, just another perspective. Neither US-centric nor UK-centric.

When I was researching for my master thesis I’ve read a lot of books in English, from many different countries, and I also found that not always the world fitted in those principles. I thought about the countries of Portuguese and Spanish language and their reality in the Internet is very diverse and followed different logics, for instance.

When a tendency is already mature in some markets, it may be followed only by some early adopters in other countries but it can be referred as a global phenomenon. In reality, Internet usage has so many different ways of local appropriation that may not be reflected in the global media. This is just another voice, expecting to create an interactive dialogue.